Privacy notice

Last updated October 14, 2023

NOTICE

Last updated 14, 2023

This privacy notice forApplied BI LLC("we," "us," or "our"), describes how and why we collect, store, use, and/or share ("process") your when you our services ("Services"), such as when you:

  • Visit our websiteatappliedbi.com, or any website of ours links to this notice
  • Engage with us in other related ways, including sales, marketing, events

Questions or concerns?Reading this notice will help you understand your privacy rights and choices. you do not with policies and practices, please do not Services. If you still any questions or concerns, please contact us atprivacy@appliedbi.com.

TABLE OF CONTENTS

1. WHAT INFORMATION WE COLLECT?

2. HOW DO WE PROCESS YOUR INFORMATION?

3. WHEN AND WITH WHOM DO WE YOUR INFORMATION?

4. WE USE AND OTHER TRACKING TECHNOLOGIES?

5. DO WE KEEP YOUR INFORMATION?

6. HOW DO WE KEEP SAFE?

7. DO WE COLLECT INFORMATION FROM MINORS?

8. WHAT YOUR PRIVACY RIGHTS?

9. CONTROLS FOR DO-NOT-TRACK FEATURES

10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

11. DO WE MAKE UPDATES THIS NOTICE?

12. CAN YOU CONTACT US THIS NOTICE?

13. HOW CAN REVIEW, UPDATE, OR DELETE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION WE COLLECT?

Personal you disclose to us

In Short:We collect personal that provide us.

collect personal information that you voluntarily provide to us when youexpress interest in obtaining information about us or products and Services, when you participate in activities on the Services, otherwise when contact us.

Personal Information Provided by You. personal information that we collect depends context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • names
  • email addresses
  • job titles

Sensitive Information.We do not process sensitive information.

All personal information that you to us must true, complete, and accurate, and you notify us any changes to such information.

Information automatically collected

In Short:Some information — such as your Protocol (IP) address and/or and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information you visit, use, or navigate the Services. This information does not reveal your identity ( your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when use Services, and other technical information. information is primarily needed to maintain operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect through cookies and similar technologies.By using this web you agree to cookie usage.

The information we collect includes:

  • Log Usage Data.Log and data is service-related, diagnostic, usage, and performance our servers automatically collect when access or use our Services and record in files. Depending on how you with us, log data include address, device information, browser type, and settings and information about your activity in the Services( as the date/time stamps associated your usage, pages and files viewed, searches, and other actions you take which features you use), device event information (such as system activity, reports ( called"crash dumps"), hardware settings).
  • Data.We collect device data such as information about your computer, phone, tablet, or other device you to access the Services. on the device used, this device data include information such as your IP address ( proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
  • Location Data.We collect location data such as information about device's location, which be either precise or imprecise. How much we collect depends on the type and settings of the device use to access the Services. For example, we may use and technologies to data your current location (based IP address). You can opt out allowing us to collect this information by access to the or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects the Services.
2. HOW DO WE PROCESS YOUR INFORMATION?

In Short:We process your information to provide, improve, and Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information other purposes with your consent.

your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To deliver and facilitate delivery of services to the user.We may process your information to you with the service.
  • To evaluate improve our Services, products, marketing, and experience.We may process your information believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
  • To identify usage trends.We may process about how you our Services to better understand how they are being we can improve them.
  • To determine the effectiveness of our and promotional campaigns.We may process information to better understand how provide marketing and promotional campaigns that are most to you.
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short:We may share information in situations described in this section and/or with the followingthird parties.

Wemay need to share your personal information the situations:

  • Business Transfers.We may share or transfer your information in connection with, during negotiations of, merger, of company assets, financing, or of all or a of our to another company.
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short:We may use cookies and other tracking technologies collect store your information.

We may use cookies and similar tracking technologies ( web beacons and pixels) to access store information.

5. HOW DO WE KEEP YOUR INFORMATION?

In Short:We keep your for as long as necessary tofulfillthe purposes in this notice unless required by law.

We will only keep your personal information for as long as it is for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business process personal information, we will either delete oranonymizesuch information, or, if this is not possible (for example, because personal information has been stored in backup archives), then we will securely store your personal and isolate it from any further processing until deletion is possible.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: aim protect your personal information through a system oforganizationaland technical security measures.

have implemented appropriate reasonable andorganizationalsecurity measures designed protect the security of personal information we process. However, our safeguards and efforts to secure information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or hackers, cybercriminals, or otherunauthorizedthird parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. we do best to protect your personal information, transmission of information to and from our Services at own risk. access the a secure environment.

7. DO WE COLLECT INFORMATION MINORS?

In Short:We do collect data from market tochildren 18 years of age.

We do not solicit from or market to children under 18 years of age. By the Services, you represent that are at least 18 that you are parent or guardian of such a minor to such dependent’s of the Services. If we learn that personal from users less than 18 years of age has been collected, we will deactivate and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us atprivacy@appliedbi.com.

8. WHAT ARE YOUR PRIVACY RIGHTS?

In Short:You may review, change, or terminate your account at any time.

Withdrawing your consent:If we are relying your consent to process your information,which be express and/ consent on applicable law, have the right to withdraw your consent at any time. You withdraw your consent at any time by contacting us by using the contact details provided in the section"HOW CAN YOU CONTACT US ABOUT NOTICE?"below.

However, please that will affect the lawfulness of the processing its withdrawal nor,when applicable law allows, it affect processing of your personal conducted in reliance on lawful processing grounds other than consent.

Cookies similar technologies:Most Web are set accept by default. If prefer, you usually choose to set your browser to remove cookies and reject cookies. If choose to cookies or reject cookies, could affect certain features or services of our Services.

you have questions or comments about your privacy rights, may email us atprivacy@appliedbi.com.

9. CONTROLS FOR DO-NOT- FEATURES

web and some mobile operating mobile applications include a Do-Not-Track ("DNT") feature or setting can to signal your privacy preference not to have about online browsing activities monitored and collected. At stage no uniform technology standard forrecognizingand implementing DNT has beenfinalized. As such, we do not currently respond to browser signals or any other that communicates your choice not be tracked online. If a standard for online is adopted that follow in the future, we will inform you about in a revised version of this privacy notice.

10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short:If you are a resident ofCalifornia, Colorado, Connecticut, Utahor Virginia, you are granted specific rights regarding access to your information.

What categories of personal information do we collect?

We have categories of personal information in the past twelve (12) months:

Category

Examples

Collected

A. Identifiers

Contact details, such as real name, alias, postal address, telephone or mobile number, unique identifier, online identifier, Internet Protocol address, email address, and account name

NO

B. Personal as defined in the California Customer Records statute

Name, contact information, education, employment, employment history, and information

NO

C. Protected classification characteristics under state or federal law

Gender and date of birth

NO

D. Commercial information

Transaction information, purchase history, financial details, and payment information

NO

E. information

Fingerprints and voiceprints

NO

F. or similar network activity

Browsing history, search history, onlinebehavior, interest data, and interactions our and other websites, applications, systems, and advertisements

NO

G. Geolocation data

Device location

NO

H. Audio, electronic, visual, thermal, olfactory, or information

Images audio, or call recordings created in connection with business activities

NO

I. Professional or employment-related information

Business contact details in to provide you our Services at a business level job title, work history, professional qualifications if you apply for a job with us

NO

J. Education Information

Student and directory information

NO

K. Inferences drawn from collected personal information

Inferences any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics

NO

L. Sensitive personal Information

NO

We will use and retain the collected personal information as needed to provide the Services or for:

  • Category B -as needed

We may collect other personal information outside of these categories instances where with us in person, online, or by phone or mail in the context of:

  • Receiving help through support channels;
  • Participation in customer surveys or contests; and
  • Facilitation in the delivery of our Services and to respond your inquiries.

How do we use and share your personal information?

Learn about how we use your in the section,"HOW DO PROCESS YOUR INFORMATION?"

information be shared with else?

We may your information with our providers to a written between us and each service provider. Learn more about how we disclose personal information to in the section,"WHEN AND WITH WHOM DO WE PERSONAL INFORMATION?"

We may use your for own business purposes, such as undertaking research for technological development and demonstration. This is not considered to be"selling"of your personal information.

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial in preceding (12) months. Wewill not sell share personal in the future belonging to website visitors, users, and consumers.

Residents

California Civil Section 1798.83, also as the"Shine The Light" permits users who are California to request and obtain from us, once a year free of charge, about categories of personal information (if any) we to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. you are a California resident and like make such a request, please submit in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a account with the Services, you have the right request removal of unwanted data that you publicly on Services. To request removal of data, please contact us using the information provided and include the address associated with your and a statement that reside in California. We will sure the is not publicly displayed on the Services, but be that the data may not be completely or from all our systems (e.g.,backups, etc.).

CCPA Notice

This applies only to California residents. Under the California Consumer Privacy Act (CCPA), you have the listed below.

The California Code of Regulations defines a"residents"as:

(1) individual who is in the State of California other than a temporary or transitory purpose and

(2) every individual who is domiciled in the State of California who is the State California a temporary or transitory purpose

All individuals are defined as"non-residents."

If definition of"resident"applies to you, we adhere to certain rights and obligations regarding your personal information.

Your rights with respect to personal data

Right deletion the data — to delete

You can ask the deletion of your personal information. If you ask us to delete your personal information, we will respect your and your personal information, subject to certain exceptions provided by law, such (but not to) the exercise by another consumer of his or her right to speech, our compliance requirements resulting from a legal obligation, or any processing that may be required against illegal activities.

Right to be informed — Request to know

Depending on the circumstances, you a right to know:

  • whether we collect and use your personal information;
  • the categories of personal information that we collect;
  • the purposes for which the collected personal information is used;
  • whether we sell or share personal information to parties;
  • the categories of personal information that we sold, shared, or disclosed for a business purpose;
  • the categories whom the information sold, shared, or disclosed for a business purpose;
  • the business commercial purpose for collecting, selling, or sharing information; and
  • the of personal we about you.

In accordance with applicable law, we are obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination Exercise of a Consumer’s Rights

We will not discriminate you if you exercise privacy rights.

Right Use and Disclosure of Sensitive Information

do not process consumer's sensitive personal information.

Verification process

Upon receiving your request, will to verify identity to determine same person about whom we have the information in our system. These verification efforts us to ask to provide information that can match it with information you previously provided us. For instance, depending the type request you submit, we ask you to provide certain information so we can match the information provide with the we already have on file, or we may contact you through a communication method (e.g.,phone or email) you have previously provided to us. We may also use other verification methods as the circumstances dictate.

We will use information in your request to verify your identity or authority to make the request. To extent possible, we will avoid requesting additional information from you for the purposes verification. However, if we cannot verify your identity from the information already maintained by us, we request that you provide the purposes of your identity and for security fraud- purposes. We will delete such provided information as soon as we finish you.

Other privacy rights

  • may object to the processing of your information.
  • You may request correction of your personal data if it is incorrect or no longer relevant, or ask restrict the processing the information.
  • You can designate anauthorized to make a request under CCPA on your behalf. We may deny a request from anauthorizedagent does not submit proof they have been validlyauthorizedto act on your in accordance with the CCPA.
  • You may request to opt from future or sharing of your personal information to parties. Upon receiving an opt-out request, we act upon the as soon feasibly possible, but no later than (15) days the date of the request submission.

Colorado Residents

This applies to Colorado residents. Under the Colorado Privacy Act (CPA), you have rights listed below. However, these are not absolute, and in certain cases, we decline your request by law.

  • Right to be informed whether or not we are processing your personal data
  • Right access personal data
  • Right to correct inaccuracies in your personal data
  • Right to request deletion of data
  • Right to obtain a copy of the data you previously shared with us
  • Right to opt out of processing of your personal data if it is for targeted advertising, the sale of personal data, or profiling in furtherance of decisions produce legal or similarly significant ("profiling")

To submit a request to exercisetheserights described above, please emailprivacy@appliedbi.comorvisitcontact.com.

If we decline to take action your and you wish to appeal our decision, please us atprivacy@appliedbi.com. Within forty-five (45) of receipt of an appeal, we will inform you in of any action taken or not taken in response to the appeal, including a written explanation of for the decisions.

Connecticut Residents

This section applies to Connecticut residents. Under the Connecticut Data Privacy Act (CTDPA), you the rights listed below. However, these rights not absolute, and in certain cases, we may your request as permitted by law.

  • Right to be or we are processing your data
  • Right to access your personal data
  • Right to correct in your personal data
  • Right request deletion of your personal data
  • Right obtain a copy the personal data you previously shared with us
  • to opt out of the processing of your data if it is targeted advertising, the sale of personal data, or profiling in furtherance decisions that produce legal or similarly significant effects ("profiling")

To submit a request to exercisetheserights above, please emailprivacy@appliedbi.comorvisitcontact.com.

If we decline to take action regarding your request and wish to our decision, please email atprivacy@appliedbi.com. Within sixty (60) of receipt of appeal, we will inform you in writing of any taken or not taken in response to the appeal, including a written of the reasons for the decisions.

Utah Residents

This section applies only to Utah residents. Under the Utah Consumer Privacy Act (UCPA), you the rights listed below. However, these are not absolute, in certain cases, decline your request as by law.

  • to be informed whether or we are processing your data
  • Right to access your personal data
  • Right to deletion personal data
  • to obtain a of personal data you with us
  • Right to opt out of the processing your personal if it is used for targeted advertising or the sale of personal data

To a to exercisetheserights described above, please emailprivacy@appliedbi.comorvisitcontact.com.

Virginia Residents

Under Virginia Data Protection (VCDPA):

"Consumer"means a natural person who is a resident the Commonwealth acting only in an individual or household context. does include a natural person acting in a commercial or context.

"Personal data"means any that is linked or reasonably linkable to an identified or identifiable person."Personal data"does not include de-identified or publicly available information.

"Sale of personal data"means exchange of personal data for monetary consideration.

If this definition of"consumer"applies to you, we must adhere to rights obligations regarding your personal data.

rights with respect to your personal data

  • Right to be informed whether or not we are processing your personal data
  • Right to access your personal data
  • Right to correct inaccuracies in your personal data
  • Right to request deletion your data
  • Right obtain a copy of the data previously with us
  • Right to opt of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")

Exercise rights provided the Virginia VCDPA

You may contact us email atprivacy@appliedbi.comorvisitcontact.com.

are using anauthorizedagent exercise your rights, we may deny a request if theauthorizedagent not submit that they have been validlyauthorizedto act on your behalf.

Verification process

We may request that you provide additional information reasonably necessary verify you and your consumer's request. If you submit the request through anauthorizedagent, we may need to collect additional information to verify your identity your request.

Upon receiving your request, we will respond without undue delay, but in all cases, forty-five (45) days of receipt. The response period may extended once by forty-five (45) additional days when reasonably necessary. We will inform you of any such extension within initial 45-day response period, together with the reason for extension.

Right to appeal

If to take action your request, we will inform of our decision and reasoning it. If wish appeal our decision, please email us atprivacy@appliedbi.com. Within sixty (60) days of receipt of an appeal, we inform you in writing of action taken or not taken in response to the appeal, a written explanation of the for decisions. If your appeal is denied, you may contact theAttorney to submit a complaint.

11. WE MAKE UPDATES TO THIS NOTICE?

In Short:Yes, we will update this notice as necessary to stay relevant laws.

We update this privacy notice time to time. The updated version will be indicated by an updated"Revised"date updated version will be effective soon as it accessible. If we make material changes to this privacy notice, we may notify prominently posting a notice such changes or by sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have or comments about this notice, you may us atprivacy@appliedbi.com.

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the laws of your country, you have the to request access the personal information we collect from you, change that information, or delete it.To request to review, update, or delete your information, pleasevisit:contact.com.

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